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Friday, January 19, 2007

Reinvention of Media

"Everyone has - and always has had - interests and hobbies and opinions. Everyone has always been a "producer" as well as a "consumer" of culture, and the Internet offers new (if not necessarily better) opportunities for self-expression. And that's good. But it doesn't amount to a reinvention of media. Today's new media, as Steven Johnson writes, "are not historically unique; they draw upon and resemble a number of past traditions and forms, depending on their focus."

In that sense, media weren't reinvented for long. Let's say television is not so much different in substance from the ancient Greek Theatre.
Both are the performance of actors seen by a "public".
Nevertheless nobody would deny the importance of TV.
Not certainly for the content broadcasted, for that of course the Greek are still much better.
The difference is in the footprint.
While the first was available to "few elected people" the second is seen buy the majority.
And that will make the difference of the Internet compared to the traditional TV. The footprint AND the interactivity.
With the Internet the consumer can really be at the same time "producer". And the Internet offers undoubtely NEW AND BETTER opportunities for self expression.
 
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