Search engines have long generated the same results for queries whether the person searching was a mom, mathematician or movie star. Now, who you are and what you're interested in is starting to affect the outcome of your search.
Google Inc. and a wide range of start-ups are trying to translate factors like where you live, the ads you click on and the types of restaurants you search for into more-relevant search results. A chef who searched for "beef," for example, might be more likely to find recipes than encyclopedia entries about livestock. And a film buff who searched for ...
The Wall Street Journal
When I look for sweets I usually find web pages and commercials about candies and cookies "click to buy".
Never recipes.
Probably because I am not a cook...or for other hidden reasons?
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