Wednesday, August 08, 2007

Weapons of "Mass Distraction"

"The latest Veronis Suhler report on the state of media says that online advertising will be bigger than newspaper advertisting in the U.S. — $62 billion — by 2011; this already happened in the UK. An inexorable path."

The migration to the web is for many reasons.
The economical was the beginning, then other factors kept the readers.
One of them is the fact that it is the user who choses what and how and when and can say no to unwanted ads, or just ignore them.
To be succesful the advertisement must look more like entertainment than suggestion.
The user is not anymore a passive consumer, he likes to decide and likes to interact.
That explains the huge success of Social Networks.
The marketing of the future has to keep that in mind.

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