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Tuesday, May 15, 2007

If the consumer doesn't come to the Media, the Media has to go to the consumer

“We can’t expect consumers to come to us. It’s arrogant for any media company to assume that.”

Quincy Smith, president of CBS Interactive


They have discovered the power of the number.
It is not good what is good, but it is good what brings many.
And in this view the success is not what you serve on a silver tray, but what people ask for, what the number wants.
That is why stupid programs like big brother are so succesful and most of all, almost monopolize the daily offer.
In Japan, I read not so long ago, on TV you almost find nothing else than "reality shows" and "quiz".
Because that is what the mass wants and that is what they offer.
We have to grow sick people in order to have a healthy economy.
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