Thursday, September 10, 2009

Life after death (of copyrights)

Or a brief history of how life changed after the dawn of the Internet.
It began with music.
There had been several attempts and attacks to the Music industry long before, but the quality of the copy was quite low and the original still sold a lot.
CDs sounded good and you could bring them with you in your Portable CD player, and the only digital music you could get was as good as your friends' CD collections.

Then Napster came.
Suddenly, it was like all those college networks were tied together, and you could find all this cool stuff online. It was easier and more efficient than record stores, it was powered by music fans, and, well, it was free .

Suddenly you didn't have to pay 15 to 18 bucks for an album and hope it was good, you could download some tracks off the internet and check it out first.
In a few short years, the aggressive push of technology combined with the arrogant response from the record industry has rapidly worn away everybody's scruples.

But it didn't stop to music.
Suddenly the whole copyrights' world is changing, the very own idea of copyright has another look.
The Music Industry had its own chance.
The chance to come to terms with the customer , the chance to evolve in something different from the old anachronistic, arrogant, monopolizing, power-hungry company, the chance to get the same increasing the number of users and decreasing the price per song.
They ignored it.
They wanted more customers and more revenues.
They lost the customers and lost the revenues.
And nobody pities them.

History magistra vitae, but it is a teacher nobody wants to listen.
If you do not acknowledge your mistakes, you are destined to repeat them forever and ever.
And Destiny will attack and win ALL the other Monopolies on the market.
No thanks.

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