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Sunday, April 26, 2009

Value and price

What is cheap not necessarily is the best sold.
If you offer an iPod for 50$ and an unknown identical product for 10$, you will sell the first.
Now a days people confuse value with price.
Price used to be a useful discriminating way, and it lasted as long as the "marketing guys" realized it.
So that a successful product cannot be cheap and a cheap product cannot be successful.

A successful "marketeer" is the one who has a wife and children.
He is not dummy, but understands what being one means.
He is not blind and deaf, but understands what being one means.
He is not stupid, but understands what being one means.
He is not God, but understands what human nature is made of.
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