Thursday, November 02, 2006

Marketing and bloggers: Why payperpost

1) To be materially rewarded, even in an infinitesimal way.
But then: what do you think a personal blog among millions is worth?

2) To find everyday a new subject to write about.
You can have ten ideas one day and none for a week. But you feel like writing anyway. Also the biggest writers have their blackout, why not you?

3) To feel like a Marketing guy.
Yes, I would consider this as the primary reason. It is a challenge.
If I am able to write on what I like and think, WOULD I be able also to write WHAT others want?

4) It is a new Game. A WORD game. Let's see if I can be better than others...

5) Anyway, in a world where there are more commercials than sold items, more writers than readers, more blogs than bloggers I hope that my readers will take my occasional pay posts for what they are:

Humoristic posts on matters of our life...

Before we approve of your post the advertiser does request: Tell us what you think of the concept.
Please fix and resubmit for approval.

"Customers are looking for clients, not for clicks"
I think this perfectly explains how much better is this kind of advertisement compared to ADsense or pay per click.
And how much better are posts that do not follow the USUAL, American style of breathless superlatives with all their silly implications (buy our shampoo and you'll get a husband; buy our perfume and you are sure to be attacked by hungry males)?
And also of the ones that are too outspoken, too definite, too boastful.
Or the ones that say: try it because I suggest it.
The naivete of the customers, especially of the Internet customers has come a long way far away from silly emulation.
I think effective to make no extravagant claims; to be vague and incoherent, in other words, be natural:

Our chocolate is rather nourishing.
Never mind the taste.

Or:Drink our beer.
It's dirt cheap and you CAN get used to it.

Or else:
Can you tell the difference between our margarine and our hair tonic?
WE can't...

In the end, clients want customers, don't they?
And may be "happy" customers...

Disclosure Policy Generator

No comments: